Puma Opens Its First Flagship Store in Rabat, Morocco

Expansion of the Brand in Africa: A Significant Step in the MENA Region

Rabat, June 03, 2024 – The renowned sports brand Puma celebrated the opening of its first flagship store in Rabat on Wedensday, 29 may.

Located in the heart of Agdal, a prime district of the capital, the new store spans nearly 500 m², featuring a modern design with clean lines, and offering a wide range of products, from sports equipment to fashion accessories, for men, women, and children.

Visitors can discover the latest innovations from the famous brand, both in performance-oriented sports items and lifestyle collections, including exclusive collaborations with celebrities such as Rihanna, and trendy brands like Ami, Vogue, and Ferrari.

This expansion marks a major step in Puma’s growth strategy in the MENA region, affirming its commitment to providing direct access to its products while strengthening a genuine connection with its customers.

This opening is the result of a close collaboration with Planet Sport, the official distributor of Puma in Morocco.

Hicham Abourizk, General Manager of Planet Sport, expressed his enthusiasm for this new opening: “We are very happy to introduce the first Puma store in Rabat. This launch is an important milestone for the brand’s development in our country, and we are confident that it will be very successful with our valued customers.”

Johan Kuhlo, General Manager of Puma EEMEA Distribution, stated: “Puma and Africa have always had a special relationship. The opening of this new flagship store in Rabat symbolizes the spirit of renewal that we feel particularly in Morocco. We are delighted to take this significant step in collaboration with our partner Planet Sport.”

During the official inauguration, the Puma Agdal team celebrated the opening by offering an immersive and interactive experience to its guests, with vibrant animations, highlighting the blend of the brand’s modernity and the typical traditions of the hosting city.

This opening in Rabat is a strong sign of Puma’s commitment to the Moroccan market and its determination to offer consumers a memorable shopping experience.